TYB is a Web3-native community rewards platform built on Avalanche. It empowers consumer brands—across beauty, fitness, food, and lifestyle—to create branded NFTs and coin rewards that fans earn through engaging actions like UGC, social sharing, and product feedback. Fans collect tokens and digital collectibles, redeeming them for discounts, exclusive access, and perks. Integrated with Shopify, TYB enables token-gated loyalty programs without requiring wallets or crypto experience.